The New Social Playground

Newmindspace is interactive art at it’s best. Based out of New York and Toronto, they are purvayors of creative cultural interventions and urban bliss dissemination.They organize free, fun, all-ages, non-commercial public events dedicated towards creating an urban playground movement. Events range from giant pillow fights near the Eiffel Tower and the busy streets of downtown Toronto and New York to bubble battles in heavily populated urban centres. [via]

Here’s an excerpt from their website:

One of our goals at Newmindspace is to make these unique happenings in public space become a significant part of popular culture, partially replacing passive, non-social, branded consumption experiences like watching television. The result, we hope, will be a global community of participants in a world where people are constantly organizing and attending these happenings in every major city in the world.