Forever It Goes: A Collection of Droste Effect Photos

This collection of photos compiled by Mymodernmet.com is awesome. The effect’s technical term for this illusion is the “Droste effect,” named after a 1904 package of Droste brand cocoa. A picture exhibiting the Droste effect depicts a smaller version of itself in a place where a similar picture would realistically be expected to appear. This smaller version then depicts an even smaller version of itself in the same place, and then goes on and on. [via]